Blackpink K-pop band singer Rose is already an ambassador for Yves Saint Laurent and Tiffany & Co., and her new venture with Puma is a global partnership with the brand. With the collabtoration, she joins the club of musicians under their umbrella, namely Rihanna and Dua Lipa.
New Puma Commercial Features Rose-Style Icon & Ambassador
In the commercial, Rose walks up to the airport desk of immigration and presents her passport. The next frame sees Rose leaning down to depict the Puma Palermo low-top sneakers she’s wearing. A voiceover announcing ‘The Journey Starts Now’ cements her entry into the PUMA family.
Previous members of the PUMA family include the likes of A$AP Rocky, Dua Lipa, Rihanna, and Skepta. Now joining the family, Rose mentions being thrilled to introduce and welcome her fans to the Sportstyle. Her venture would also support heralding the next generation of consumers and the Puma products in ‘Rewrite the Classics.’
PUMA Palermo & Speedcat In ‘Rewrite the Classics‘
Rose has numerous accolades, including being the first artist to top the Billboard Global 200 charts as a soloist and simultaneously belonging to a group.
The Puma chief product officer Maria Valde is confident that Rose’s unique perspective will be instrumental in amplifying Puma’s program.
For those interested, less than a week ago, Adidas announced Jennie of Blackpink as their ambassador. It was for the Clot x Adidas Gazelle sneaker collaboration.
