Hailey Bieber has been appointed as the global House ambassador for Tiffany & Co. back in October 2021. Since then Hailey has worn many precious pieces from Tiffany & Co. for social media campaigns and on the carpet as well.
Taking her as a brand ambassador, Hailey Bieber is Tiffany & Co.’s one of the latest step towards a new demographic of young, fashion-conscious consumers.
“MY VERY FIRST memory (of Tiffany & Co.) was seeing my older sister receive her first piece of Tiffany jewelry for her 16th birthday, I remember what a big deal it was that she got Tiffany! It’s a real honor to join that legacy as the face of the T Collection.”Hailey Bieber recalls
About The Tiffany & Co. T Collection Campaign
The Tiffany & Co. T Collection Campaign shot at a location in Los Angeles, showcases Bieber’s connection to the iconic collection. As Hailey displays a range of key designs from the Tiffany & Co. T Collection, the campaign is a reminder of the wearability of the pieces.
“A modern-day style icon, Hailey Bieber embodies the powerful spirit of the T Collection. We are excited for her to star in our new T Collection campaign.”said Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co.
From wearing the diamond earrings, ring, and seven different bracelets at the 2022 Met Gala, here she is finally fronting her first full advertising campaign! The top model posed for the T Collection, modeling all of the jewels in slew of sharp suiting looks. The House’s instantly recognizable logo, the T motif runs throughout the collection, embodies the power in simplicity, modernity and strength.
The new T Collection designs, featuring circle pendants and hoop earrings, are now available for purchase. Meanwhile, an additional 18k rose gold ear cuff featuring pavé diamonds and hoop earrings will be launching in September 2022. Other than that 18k yellow, rose and white gold pendants will come out in early 2023.