Bvlgari held its 140th Annual Celebration Event in Rome on May 20th, 2024, and launched its Bvlgari Aeterna High Jewelry and High-End Watches collection. Gracing the event were its Global Ambassadors, namely Priyanka Chopra Jonas, Anne Hathaway, Shu Qi, and Liu Yifei.

As unique as the craftsmanship of each item in the collection, the celebrities shone equally bright in their extravagant attires. The Bvlgari Aeterna event saw the stunning celebrities wear brands like Del Core, GAP, and Armani. Pairing them with the Aeterna collection, the ambassadors showcased the best contemporary regal gown ensembles of all time.

Take a look for yourself at the Celebrities who joined the CEO of Bvlgari at the Aeterna launch event!

Bvlgari Celebrities at Aeterna Collection Launch Event Celebration

Priyanka Chopra Jonas

Jewelry: Serpenti Aeterna Necklace

The fabulous Priyanka Chopra Jonas looked breathtaking in an off-the-shoulder white and black gown at the Bvlgari Annual Celebration event. However, elevating its beauty was the Serpenti Aeterna Necklace of 140-carat diamonds, making the global superstar sporting short hair look all the more mesmerizing.

bvlgari annual celebration

Anne Hathaway

The Oscar-winner actress Anne Hathaway looked exquisitely gorgeous and charming in a clinched, white-shimmering gown by GAP – a classic reimagined white shirt dress. Its off-the-shoulder-collar design with the lovely Bvlgari necklace and an ultra-thigh-high slit made the actress look even more jaw-dropping.

bvlgari annual celebration

Shu Qi

For the event, the Hong Kong Taiwanese actress Shu Qi chose an Armani Privé 2024 Gown, a glistening affair of crystal dotted bodice with a voluminous skirt. Giving off Princess vibes, the veteran actress looked sparkling happy while posing with her fellow actresses, However, it was also the diamond-studded Bvlgari Aeterna necklace and earrings set that added to her radiance.

bvlgari annual celebration

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Liu Yifei

Chinese-American actress Liu Yifei, also a global ambassador of Bvlgari, looked incredibly regal in a green tea pleated taffeta gown. The off-the-shoulder gown (Tamara Ralph Spring 2024) matched and complimented the Aeterna Jewelry necklace set on the actress, who paired it with a slick high-tied bun hairstyle.

bvlgari annual celebration