The British luxury brand Burberry, on 7th July 2022, unveiled the takeover of Ananti Cove Hotel in Busan, South Korea. The brand decorated the resort in its latest TB summer monogram and included a wide range of its collection for a showcase.

About Burberry TB Monogram Collection And Burberry Ananti Cove Hotel

The TB summer monogram collection which was introduced by Burberry’s chief creative officer Riccardo Tisci unites two of Burberry’s icons- Burberry Check and the TB Monogram (a motif introduced by Riccardo Tisci himself!). The collection for men and women features pieces of gabardine trench coats, silk-blend bomber jackets, silk dresses, cotton shirts, swimwear, and sunglasses.

The TB Monogram iteration had decked out everything from the pool and outdoor terrace areas to dining spaces and lounge areas within the resort that comprised of the Ananti Penthouse and Ananti Hilton Busan hotel. The collection adorned sunbeds, seat cushions, parasols, children’s life vests, and even a floating circular pontoon within one of the four hotel pools for a limited time.

Burberry’s successful takeover in South Korea is an addition to the series of Bangkok, Dubai, Ibiza, Miami, Mykonos, and Xiamen takeovers. As for 2022, Burberry is also planning on taking over locations in Saint-Tropez, Singapore, and Ibiza.

A good number of K-Pop idols attended the opening event as well as posed for the TB Monogram advertisement donned in pieces from the original collection, styling them in various ways! Discover the stunning looks from the event and the advertisement campaign!

K-Pop Idols Who Attended Burberry Ananti Cove Hotel Event

Moon Ga Young

TXT Yeonjun

Seventeen Kim Mingyu and Xu Ming Hao

SF9 Rowoon

Got 7 Jay B

Jay B At Burberry Ananti Cove Hotel

Red Velvet Irene

Wi Ha Jun

Wi Ha Jun

After School Im Jinah

Le Ssersfim Chaewon


Kim Ji Won

Kim Ji Won

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